DirectDeals is a US reseller of software licenses and related IT products. Its site lists Microsoft software such as Windows, Office, Windows Server, and SQL Server, plus other business software, and it says most of those licenses are delivered as downloads. It sells to individuals and to organizations.
A license is for a specific product, edition, and sometimes a specific number of cores or client-access seats. Those details are on the product page, and a cheaper edition is often a different set of rights, not the same product at a lower price. DirectDeals describes the licenses as genuine and sourced through authorized channels. That description is the store’s, and the product page is where the edition and the delivery method are written.
Volume quotes for a business are a separate path from a single download. The shopper matches the edition to the computers that will use it before paying.